Pushpak Wine Country Tours opened in June 2020 with a fleet of three-wheeled electric trikes, the company's category-of-one offering for travelers who want to experience Sonoma Valley wine country at a deeper, more sensory pace than a limousine or motor coach can provide. Founder and CEO Howard Sapper built the operation from the office at 414 1st Street East on Sonoma Plaza, and the trikes have since carried riders ranging from infants in papooses to a guest nearly 100 years old. Three-hour tours run twice daily at 10am and 1:30pm with custom group bookings available for parties over twelve.
Pushpak's editorial differentiation is the open-air sensory dimension: riders smell vineyard blossoms, hear bird calls, and feel the temperature shifts that a closed vehicle filters out. Tours include historical commentary on Sonoma Valley, vineyard backroad routes, cheese tastings at locally vetted producers, optional winery stops with included tasting fees, and a Sonoma Ashram meditation option for travelers seeking something contemplative. The company has earned consecutive Top 10 placements in Viator's Beverage Tours and Experiences in North America (2022 and 2023, out of 338,000 ranked entries) and runs 100% five-star reviews on Google and Facebook. A portion of every booking goes to local Sonoma charities. Sister product Pushpak Motors sells the same electric trikes as a retail offering.
