The Barlow's communal cellar: a locals-first bar where you pour your own from self-serve WineStations stocked with small Sonoma makers, then order in from the neighboring kitchens and stay a while.
180 Morris St, Ste 170
Region is the Barlow's communal cellar, the rare tasting room built around the drinker rather than a single label. Pull up to one of the self-serve WineStations, tap your card, and pour your own measures across whites, rosés, and reds drawn from a rotating bench of small Sonoma County makers.
The model is refreshingly low-stakes: taste in one-ounce splashes across 50-plus hard-to-find wines from 40-plus independent Sonoma County producers spanning 14 appellations, chase what you love, and only commit to a full glass once it's earned. Each week brings a winemaker takeover, so the lineup is never quite the same twice, and there's usually someone on hand to point you toward the bottle you didn't know to ask for.
Co-Founder & CEO
Johan Eide co-founded Region and leads it as CEO. An engineer, inventor, patent agent and hobby winemaker, he set out to solve problems in the wine business, above all the divide between small producers and large ones. The self-serve WineStations at The Barlow are the result, putting dozens of independent Sonoma labels within reach by the taste.
Co-Founder & CMO
Kerry Thedorf co-founded Region and serves as its chief marketing officer. A U.S. Coast Guard veteran and Sonoma County local, she focuses on the relationships with the small winery partners whose bottles fill the self-serve stations, keeping them personal rather than transactional. Away from the bar she is a mother and a keen photographer, happiest outdoors with family and friends.
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