Anchoring the north side of the Plaza since 1931, the Sonoma Cheese Factory carries one of the Square's largest selections of cheese and charcuterie. Wine flights pair with that charcuterie or house-smoked brisket off the patio smoker, alongside gelato from Italy and, come summer, frosé blended from sparkling rosé.
2 W Spain St
Visit WebsiteA Plaza landmark since 1931, when Italian immigrant Celso Viviani founded it as the Sonoma Valley Creamery — birthplace of Sonoma Jack and the first pepper jack made in California. The historic building stands on the former site of Mariano Vallejo's Casa Grande, and its cheese counter has anchored downtown Sonoma for generations.
Today it's a full marketplace: award-winning cheeses and a sample counter, a deli, BBQ from The Butcherman, and local goods — plus it houses Sonoma's Best Wine Shop, where sommelier Todd Jolly curates small-production Sonoma bottlings. Build a cheese platter, grab a bottle, and picnic on the Plaza green. Open seven days a week.
Founder
The Italian immigrant who founded the Sonoma Valley Creamery on the Plaza in 1931 — birthplace of Sonoma Jack and the first pepper jack made in California.
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Today it's a full marketplace: award-winning cheeses and a sample counter, a deli, BBQ from The Butcherman, and local goods — plus it houses Sonoma's Best Wine Shop, where sommelier Todd Jolly curates small-production Sonoma bottlings. Build a cheese platter, grab a bottle, and picnic on the Plaza green. Open seven days a week.
A Plaza landmark since 1931, when Italian immigrant Celso Viviani founded it as the Sonoma Valley Creamery — birthplace of Sonoma Jack and the first pepper jack made in California. The historic building stands on the former site of Mariano Vallejo's Casa Grande, and its cheese counter has anchored downtown Sonoma for generations.
Today it's a full marketplace: award-winning cheeses and a sample counter, a deli, BBQ from The Butcherman, and local goods — plus it houses Sonoma's Best Wine Shop, where sommelier Todd Jolly curates small-production Sonoma bottlings. Build a cheese platter, grab a bottle, and picnic on the Plaza green. Open seven days a week.
The Italian immigrant who founded the Sonoma Valley Creamery on the Plaza in 1931 — birthplace of Sonoma Jack and the first pepper jack made in California.
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