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Sonoma Valley Wine Trolley runs 1890s-style cable car replicas across Sonoma Valley wine country — a category-of-one operation that has built a fifteen-year reputation on a vehicle that doubles as theater. The trolleys seat up to 28 passengers in open-air configurations modeled on San Francisco's historic streetcars, and the company is owned and operated by Appellation Tours, the same entity behind Beau Wine Tours. The signature six-hour group tour winds through three or four select Sonoma Valley wineries with curated host relationships at each stop. CA PUC TCP licensed.
What the trolley delivers that no limousine can match is visual identity — guests arrive at the winery in a cable car, and the photograph travels home as part of the memory. The format works particularly well for celebratory group occasions: bachelorette parties, milestone birthdays, corporate wine country offsites, and visiting family. Tour stops typically include a mix of historic Sonoma Valley estates and smaller producer partners, with light catered lunch included on the longer formats. Per-seat group bookings make the trolley accessible at price points well below private limousine wine tours. Sonoma County Tourism has featured the operation in editorial coverage for years. The category-of-one Sonoma Valley wine country signature.
Founder & CEO
Sales Manager at Sonoma Valley Wine Trolley and the operational point of contact for the company's category-of-one cable car wine tour business. Craig Haskel manages private charter logistics, group tour bookings, and winery partnerships for the Sonoma Valley Wine Trolley, which has run 1890s-style California Street Cable Car replicas through Sonoma Valley wine country since 2010. The company sits within Appellation Tours, Inc. — the same parent operating Beau Wine Tours — and has built fifteen years of curated host relationships with select Sonoma Valley estates and small-production wineries. Craig handles inquiries at extension 207 and has personally coordinated bachelorette parties, milestone birthdays, and corporate wine country offsites since the trolley's launch.
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1890s-style cable car replicas seating up to 28. Six-hour group wine tours through Sonoma Valley with curated winery partnerships. Parent company Appellation Tours.
Sonoma Valley Wine Trolley runs 1890s-style cable car replicas across Sonoma Valley wine country — a category-of-one operation that has built a fifteen-year reputation on a vehicle that doubles as theater. The trolleys seat up to 28 passengers in open-air configurations modeled on San Francisco's historic streetcars, and the company is owned and operated by Appellation Tours, the same entity behind Beau Wine Tours. The signature six-hour group tour winds through three or four select Sonoma Valley wineries with curated host relationships at each stop. CA PUC TCP licensed.
What the trolley delivers that no limousine can match is visual identity — guests arrive at the winery in a cable car, and the photograph travels home as part of the memory. The format works particularly well for celebratory group occasions: bachelorette parties, milestone birthdays, corporate wine country offsites, and visiting family. Tour stops typically include a mix of historic Sonoma Valley estates and smaller producer partners, with light catered lunch included on the longer formats. Per-seat group bookings make the trolley accessible at price points well below private limousine wine tours. Sonoma County Tourism has featured the operation in editorial coverage for years. The category-of-one Sonoma Valley wine country signature.
Sales Manager at Sonoma Valley Wine Trolley and the operational point of contact for the company's category-of-one cable car wine tour business. Craig Haskel manages private charter logistics, group tour bookings, and winery partnerships for the Sonoma Valley Wine Trolley, which has run 1890s-style California Street Cable Car replicas through Sonoma Valley wine country since 2010. The company sits within Appellation Tours, Inc. — the same parent operating Beau Wine Tours — and has built fifteen years of curated host relationships with select Sonoma Valley estates and small-production wineries. Craig handles inquiries at extension 207 and has personally coordinated bachelorette parties, milestone birthdays, and corporate wine country offsites since the trolley's launch.
Gourmet lunch; bottled water and soft drinks on board.
Winery tasting fees (about $30–$40 per person per stop); driver gratuity.
Group tour tickets are non-refundable once purchased.
Hand-built replica of a California Street Cable Car of the type used in San Francisco from the 1890s to the 1930s. All-wooden carriage, solid brass bell, open-air design seating up to 28 passengers. Equipped with state-of-the-art sound system, PA, iPhone connections, coolers, and bottled water for every tour.
Not ideal for private bookings under $4,000 (6-hour minimum at $250/hr base rate), groups seeking sommelier-level winery access, or travelers with mobility limitations boarding open-air vehicles.
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