Food, Wine & Hospitality · Sonoma County
LocaleTerroir is an independent guide to Northern California's finest restaurants, selected by our advisory board without pay-to-play. Wine and hospitality is woven through everything we do, because the relationship between food, wine is a forever romance. Our readers are the diners choosing where to eat, drink, and stay in Wine Country. Your hotel already belongs in that conversation. Here's how to make more of it.
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Coming SoonForty years of editorial publishing, from Diario Latino in El Salvador to the AM/PM Guide to Northern California, Epicurean Rendezvous, and Sol y Luna Central America Guide. Restaurant industry depth from co-franchising Tre Fratelli across 35 locations internationally.
Read the full publisher storyThe founder and publisher of LocaleTerroir was born into a newspaper family at Diario Latino in El Salvador, where she apprenticed to the publisher and launched her first editorial inserts covering music, art deco, and fashion. She introduced a restaurant section to The Daily Commercial News in San Francisco, then served as Advertising Director of Epicurean Rendezvous, the guide to the 100 best restaurants across Northern California, Southern California, New York, and Florida. She went on to publish the AM/PM Guide to Northern California, and later Sol y Luna, a regional guide covering Central America from Belize to Panama.
Her work in publishing has always run alongside a life in the restaurant business. Her husband, the former owner of San Francisco's I Fratelli and Tre Fratelli restaurants on Hyde Street and later at Sutter and Steiner, built a kitchen and a culinary philosophy she helped franchise across Spain, Guatemala, and other Central American countries. She authored the manual of operations, recorded every recipe, and saw the Tre Fratelli brand grow to more than 35 locations internationally, including about 25 restaurants still operating today in Guatemala. The brand was sold a few years ago.
LocaleTerroir is her latest chapter, bringing four decades of editorial craft and a lived understanding of restaurant culture to the wineries, restaurateurs, hoteliers, and travelers of Northern California.
*Editorial penmanship disclosure: All editorial changes must be submitted in writing to: editorial@localeterroir.com — we retain the rights to LT penmanship standards, and will agree to make changes upon request approval.
