Pinot Forum is a three-day immersion in Russian River Valley Pinot Noir for the wine trade. Around sixty trade guests from across the country spend the days in the valley with its growers and winemakers, moving between vineyards, cellars, seminars and tastings. It is presented with the Russian River Valley Winegrowers and is not open to the public: wine professionals apply, and places are limited. LocaleTerroir lists it for the record, as a window on how the valley presents itself to the people who buy its wine.

Pinot Forum is a three-day immersion in Russian River Valley Pinot Noir for the wine trade. Around sixty trade guests from across the country spend the days in the valley with its growers and winemakers, moving between vineyards, cellars, seminars and tastings. It is presented with the Russian River Valley Winegrowers and is not open to the public: wine professionals apply, and places are limited. LocaleTerroir lists it for the record, as a window on how the valley presents itself to the people who buy its wine.
For a visitor, Pinot Forum matters for what it says about the valley. Bringing the country's buyers to taste among the vines is part of how Russian River Valley Pinot Noir ends up on wine lists and shop shelves far from Sonoma County. The wines poured for the trade are the same ones the valley's tasting rooms pour the rest of the year, so a weekend among its Pinot Noir producers gives you a taste of what draws the professionals here.
Pinot Forum brings trade guests to the Russian River Valley each year, working with the Russian River Valley Winegrowers to show the valley's Pinot Noir at its source.
Russian River Valley Pinot Noir is younger than the valley's vineyards. In the late 1960s Joe Rochioli Jr. planted Pinot Noir along Westside Road, one of the grape's early champions here, and in 1979 Burt Williams and Ed Selyem began making wine in a Forestville garage.
Federal recognition followed on October 21, 1983, when the valley became an American Viticultural Area. The forum now brings the wine trade to the vines those pioneers proved out.