The Sonoma Cheese Factory is a 1931 institution on the Sonoma Plaza, now under Anidel Hospitality ownership, combining a cheese counter, wine shop, and casual dining. Artisanal cheeses are paired with meats cured and smoked on-site by The Butcherman, and the wine program emphasizes Sonoma producers. It keeps the approachable register that has made it a longstanding Plaza fixture.











The Sonoma Cheese Factory began in 1931, when Celso Viviani and Gaetano "Tom" Vella founded the Sonoma Valley Creamery on the Plaza, and the Viviani family went on to run it for generations. Its address carries more history still: the site was once home to Casa Grande, General Mariano Guadalupe Vallejo's residence built in 1835, which burned in 1867. The present building, designed by Pietro G. Canali, went up in 1944 and 1945. Today the Cheese Factory belongs to Anidel Hospitality, which bought it in June 2024 and has refreshed it as an all-day counter, wine shop and casual dining room in one. Nearly a century after it opened, it is still a daily stop on the Plaza and an easy first taste of Sonoma, a few steps from the mission, the barracks and the Plaza lawn.

Juan Gonzalez leads the kitchen of The Butcherman, the barbecue counter in the back half of the Sonoma Cheese Factory on the Plaza. He brings fine-dining technique to barbecue, with extended curing, a house sauce and careful presentation, for the meats sold by the pound, the made-to-order hot sandwiches and the full menu at Sonoma's Tuesday Night Market.

At the helm of the Sonoma Cheese Factory, Peter Kelly brings a seasoned hand and a deep connection to the region’s food culture. His knowledge of local producers and restaurant operations is informed by years of experience, including his tenure with Dean & DeLuca in Napa Valley.