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Happy Travelers Tours opened in 2018 as Sonoma County's first cannabis-focused tour operator — a category-of-one company built by a founder who turned to medical cannabis after a spinal injury and saw a market for educational, hospitality-grade cannabis experiences when California legalized recreational use in 2016. The company has since expanded into a sister brand, Old Vine Wine Tours, which handles traditional wine country itineraries from a 14-passenger custom-built bus and luxury SUV. Both operate from Sonoma with a fleet that scales from individual riders to corporate groups.
The cannabis tours remain Happy Travelers' editorial signature: visits to mountain-top grow sites, cannabis dispensary back-room tours, CBD-infused high tea served in a downtown Sonoma tea room, and the company's flagship Wine-and-Weed Tour pairing cultivator visits with wine tasting at boutique Sonoma producers. The tour guides hold Sonoma County Tourism's Certified Tourism Ambassador credential. The traditional wine tours from Old Vine cover Sonoma County natives' picks across the Russian River Valley and curated boutique winery stops, with concierge services available through Jenna and operations through Van. Booking is primarily by phone and email; CA PUC TCP licensed.
Founder & CEO
Founder of Happy Travelers Tours, the cannabis-focused tour operator launched in 2018. The founder's personal story is the editorial origin: a spinal injury 25+ years ago led to medical cannabis use under California's Proposition 215, and when recreational cannabis became legal in 2016, they built Happy Travelers Tours to share education, hospitality, and access to Sonoma's emerging cannabis culture with locals and visiting canna-tourists. Sister brand Old Vine Wine Tours, owned and operated by Sonoma County natives, runs traditional wine country tours from a 14-passenger custom-built bus and luxury SUV. Both brands operate from Sonoma with a small in-house team and partnerships with other transportation operators for overflow capacity.
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Sonoma's original cannabis tour operator since 2018, with sister brand Old Vine Wine Tours running traditional wine country itineraries from a 14-passenger custom bus and luxury SUV.
Happy Travelers Tours opened in 2018 as Sonoma County's first cannabis-focused tour operator — a category-of-one company built by a founder who turned to medical cannabis after a spinal injury and saw a market for educational, hospitality-grade cannabis experiences when California legalized recreational use in 2016. The company has since expanded into a sister brand, Old Vine Wine Tours, which handles traditional wine country itineraries from a 14-passenger custom-built bus and luxury SUV. Both operate from Sonoma with a fleet that scales from individual riders to corporate groups.
The cannabis tours remain Happy Travelers' editorial signature: visits to mountain-top grow sites, cannabis dispensary back-room tours, CBD-infused high tea served in a downtown Sonoma tea room, and the company's flagship Wine-and-Weed Tour pairing cultivator visits with wine tasting at boutique Sonoma producers. The tour guides hold Sonoma County Tourism's Certified Tourism Ambassador credential. The traditional wine tours from Old Vine cover Sonoma County natives' picks across the Russian River Valley and curated boutique winery stops, with concierge services available through Jenna and operations through Van. Booking is primarily by phone and email; CA PUC TCP licensed.
Founder of Happy Travelers Tours, the cannabis-focused tour operator launched in 2018. The founder's personal story is the editorial origin: a spinal injury 25+ years ago led to medical cannabis use under California's Proposition 215, and when recreational cannabis became legal in 2016, they built Happy Travelers Tours to share education, hospitality, and access to Sonoma's emerging cannabis culture with locals and visiting canna-tourists. Sister brand Old Vine Wine Tours, owned and operated by Sonoma County natives, runs traditional wine country tours from a 14-passenger custom-built bus and luxury SUV. Both brands operate from Sonoma with a small in-house team and partnerships with other transportation operators for overflow capacity.
Guided cannabis education experiences and curated itinerary; transportation throughout the tour.
Winery tasting fees; lunch (own expense on most itineraries); driver gratuity.
No-shows are not refunded. Bookings and changes are handled directly with the operator by phone or email.
14-passenger custom-built bus and luxury SUV operating under sister brand Old Vine Wine Tours for traditional wine country itineraries. Cannabis tour fleet runs sedan and shuttle vehicles for grow-site visits, dispensary tours, and Wine-and-Weed Tour pickups.
Not ideal for travelers uninterested in cannabis culture or who prefer party-bus celebration formats. Editorially distinct from traditional wine tour operators — this is a niche cannabis education product with traditional wine tours as a sister offering.
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