Sonoma's original cannabis tour operator since 2018, with sister brand Old Vine Wine Tours running traditional wine country itineraries from a 14-passenger custom bus and luxury SUV.
LocaleTerroir AI-produced county- and industry-inspired placeholder imageHappy Travelers Tours opened in 2018 as Sonoma County's first cannabis-focused tour operator: a company built by a founder who turned to medical cannabis after a spinal injury and saw a market for educational, hospitality-grade cannabis experiences when California legalized recreational use in 2016. The company has since expanded into a sister brand, Old Vine Wine Tours, which handles traditional wine country itineraries from a 14-passenger custom-built bus and luxury SUV. Both operate from Sonoma with a fleet that scales from individual riders to corporate groups.
The cannabis tours remain Happy Travelers' signature: visits to mountain-top grow sites, cannabis dispensary back-room tours, CBD-infused high tea served in a downtown Sonoma tea room, and the company's flagship Wine-and-Weed Tour pairing cultivator visits with wine tasting at boutique Sonoma producers. The tour guides hold Sonoma County Tourism's Certified Tourism Ambassador credential. The traditional wine tours from Old Vine cover Sonoma County natives' picks across the Russian River Valley and curated boutique winery stops, with concierge services available through Jenna and operations through Van. Booking is primarily by phone and email; CA PUC TCP licensed.
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