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Pure Luxury Transportation operates from a sprawling Petaluma headquarters along Petaluma Boulevard North — the operational heart of a chauffeured-service company that has defined the upper tier of Sonoma County wine country transportation since 1991. Founded by Gary Buffo with a single line on the wall — Committed to Perfection — and built into one of the largest chauffeured fleets based in California: sedans, SUVs, Sprinter limousines, 22-passenger minibuses, and 56-passenger motor coaches. Wife Jennifer Buffo joined in 1992 and rose to CEO over three decades. CA PUC TCP #12878.
Pure Luxury's reputation rests on three things: fleet flexibility, deep sommelier and winery relationships, and a service culture that treats logistics as the actual product. The company partners with internationally credentialed sommelier Christopher Sawyer for custom expert-guided tours and maintains direct relationships with the appointment-only tasting rooms across both Sonoma and Napa Valley — the access tier that hourly limo bookings rarely reach. Service categories include private wine tours, wedding and event logistics, corporate transportation, and full meet-and-greet airport service at SFO, OAK, STS, and the Napa FBO. The Sonoma County Tourism Bureau has consistently named Pure Luxury on its 'Best Winery Tours' editorial list. A Certified Green Business and Green Ride Global member.
Founder & CEO
Founder, President, and CEO of Pure Luxury Transportation, founded in Petaluma in 1991 with the slogan Committed to Perfection. Gary Buffo built the company from a single vehicle into one of the largest chauffeured fleets in California — over 90 vehicles and 130+ employees — while also serving seven years as President of the National Limousine Association, leading industry advocacy on Capitol Hill. From 2002 to 2008, Buffo balanced full-time service with the Petaluma Police Department alongside his wife Jennifer Buffo (COO) running the company. He sits on a dozen tourism and industry boards including Visit California, Visit Napa Valley, and Sonoma Valley Visitors Bureau. The company is a Hoffmann Transportation Group affiliate and Certified Green Business.
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One of California's largest fleets across sedans, SUVs, limos, sprinters, and buses. Featured on Sonoma County Tourism's 'Best Winery Tours' editorial. Pure Taste! and Sonoma Valley Experience packaged tours.
Pure Luxury Transportation operates from a sprawling Petaluma headquarters along Petaluma Boulevard North — the operational heart of a chauffeured-service company that has defined the upper tier of Sonoma County wine country transportation since 1991. Founded by Gary Buffo with a single line on the wall — Committed to Perfection — and built into one of the largest chauffeured fleets based in California: sedans, SUVs, Sprinter limousines, 22-passenger minibuses, and 56-passenger motor coaches. Wife Jennifer Buffo joined in 1992 and rose to CEO over three decades. CA PUC TCP #12878.
Pure Luxury's reputation rests on three things: fleet flexibility, deep sommelier and winery relationships, and a service culture that treats logistics as the actual product. The company partners with internationally credentialed sommelier Christopher Sawyer for custom expert-guided tours and maintains direct relationships with the appointment-only tasting rooms across both Sonoma and Napa Valley — the access tier that hourly limo bookings rarely reach. Service categories include private wine tours, wedding and event logistics, corporate transportation, and full meet-and-greet airport service at SFO, OAK, STS, and the Napa FBO. The Sonoma County Tourism Bureau has consistently named Pure Luxury on its 'Best Winery Tours' editorial list. A Certified Green Business and Green Ride Global member.
Founder, President, and CEO of Pure Luxury Transportation, founded in Petaluma in 1991 with the slogan Committed to Perfection. Gary Buffo built the company from a single vehicle into one of the largest chauffeured fleets in California — over 90 vehicles and 130+ employees — while also serving seven years as President of the National Limousine Association, leading industry advocacy on Capitol Hill. From 2002 to 2008, Buffo balanced full-time service with the Petaluma Police Department alongside his wife Jennifer Buffo (COO) running the company. He sits on a dozen tourism and industry boards including Visit California, Visit Napa Valley, and Sonoma Valley Visitors Bureau. The company is a Hoffmann Transportation Group affiliate and Certified Green Business.
On the pre-made package tours, the per-person rate includes winery tasting fees, lunch, driver gratuity, and tax.
One of the largest chauffeured fleets based in California — over 90 vehicles spanning luxury sedans, executive SUVs, Sprinter limousines, hybrid vehicles, 22-passenger minibuses, mini-coaches, and 56-passenger motor coaches. Configured for any group size and occasion.
Not ideal for travelers prioritizing budget transportation, parties under 4 with under-48-hour booking notice, or guests seeking owner-operator intimacy.
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