Pure Luxury Transportation operates from a sprawling Petaluma headquarters along Petaluma Boulevard North, the operational heart of a chauffeured-service company that has defined the upper tier of Sonoma County wine country transportation since 1991. Founded by Gary Buffo with a single line on the wall (Committed to Perfection) and built into one of the largest chauffeured fleets based in California: sedans, SUVs, Sprinter limousines, 22-passenger minibuses, and 56-passenger motor coaches. Jennifer Buffo joined in 1992 and leads the company today as CEO. Since 2024 Pure Luxury has been part of the Hoffmann Family of Companies. CA PUC TCP #12878.
Pure Luxury's reputation rests on three things: fleet flexibility, deep sommelier and winery relationships, and a service culture that treats logistics as the actual product. The company partners with internationally credentialed sommelier Christopher Sawyer for custom expert-guided tours and maintains direct relationships with the appointment-only tasting rooms across both Sonoma and Napa Valley: the access tier that hourly limo bookings rarely reach. Service categories include private wine tours, wedding and event logistics, corporate transportation, and full meet-and-greet airport service at SFO, OAK, STS, and the Napa FBO. The Sonoma County Tourism Bureau has consistently named Pure Luxury on its 'Best Winery Tours' editorial list. A Certified Green Business and Green Ride Global member.
