Founded in 1973 by Fred and Juelle Fisher on 100 acres of hillside in the Mayacamas above Santa Rosa. The mountain estate, at 1,200 to 1,500 feet, sits in the Fountaingrove District AVA. Three second-generation siblings, Whitney, Rob, and Cameron, lead the family's classically balanced Chardonnay and Bordeaux reds.
Fred Fisher arrived in California from Detroit looking for something to build and call his own; Juelle Lamb was working as an investment analyst in San Francisco. They married, and in 1973 they bought 100 acres of unplanted hillside in the Mayacamas Mountains east of Santa Rosa — a property without electricity, running water, or even a road. Friends of the McCrea family at neighboring Stony Hill, the Fishers planted vines, raised three children, and in 1978 built a barn-style winery from timber grown and milled on the property by the late architect and family friend William Turnbull. A Napa Valley property along the Silverado Trail followed in 1975, adjacent to the famed Eisele Vineyard; in 2019 a second, sleeker barn-style winery opened there. Seven thousand square feet of barrel caves were dug beneath the original Mountain Estate in 1998.
Mountain Estate Cabernet Sauvignon, Sonoma County — From the Mayacamas Mountain Estate on the Sonoma side of Spring Mountain; an estate-grown mountain Cabernet.
Wedding Vineyard Cabernet Sauvignon, Sonoma County — From the hillside block where founders Fred and Juelle Fisher were married.
Mountain Estate Chardonnay, Sonoma County — A rich, mountain-grown white of baked pear, marzipan, and honeysuckle.
Coach Insignia Cabernet Sauvignon, Napa Valley — The flagship since 1984, from the family's Calistoga estate.
Lamb Vineyard Cabernet Sauvignon, Napa Valley — A limited single-vineyard Cabernet from the Calistoga estate.
The second generation now runs the winery. Whitney Fisher, a Princeton history graduate who came home for harvest 1999 and never left, oversees vineyards and production. Brother Rob joined in 2004 from a Wall Street M&A career; sister Cameron and the family team work alongside winemaker Adam Lee. The Mayacamas Mountain Estate ranges from 1,200 to 1,500 feet on the western edge of the Fountaingrove District — high enough to sit above the fog, classically structured in style. Wedding Vineyard Chardonnay, Mountain Estate Cabernet, and Coach Insignia (the Napa flagship) anchor the lineup. Tastings are by appointment at both wineries: the Mayacamas Mountain Estate above Santa Rosa, and the Calistoga Estate along the Napa River, where the wine cave-and-barn architecture continues the original aesthetic. A handful of vineyard-designated bottlings remain restricted to long-standing mailing list members.
Whitney Fisher grew up in and around her family's winery, the daughter of founders Fred and Juelle Fisher, who established Fisher Vineyards in 1973. After studying molecular biology and American history at Princeton, she returned to the family business in 1999 and today directs vineyard management and winemaking across roughly 75 acres of estate vines in Sonoma's Mayacamas Mountains and Napa's Calistoga. She prefers the title 'winegrower,' a reflection of how closely she ties the wine to the land, overseeing every estate-grown, small-production bottling from harvest to bottle alongside consulting winemaker Adam Goodrich. She leads the second generation with her brothers Robert and Cameron, continuing the family's five-decade pursuit of classically balanced, terroir-driven Cabernet Sauvignon, Chardonnay, and Bordeaux varietals.
Fred and Juelle Fisher founded their namesake winery in 1973, buying 100 unplanted acres in the rugged Mayacamas Mountains on the Sonoma side of Spring Mountain — land with no road, water, or power. Fred, a descendant of one of the seven brothers who built the Fisher Body works that became part of General Motors, had come west to build something of his own; he and Juelle married in 1975 in what is now the Wedding Vineyard. They cleared the forest, planted vines, and raised a family and a school alongside the winery. All three of their children now lead it, including winemaker Whitney.
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Mountain Estate Cabernet Sauvignon, Sonoma County — From the Mayacamas Mountain Estate on the Sonoma side of Spring Mountain; an estate-grown mountain Cabernet.
Wedding Vineyard Cabernet Sauvignon, Sonoma County — From the hillside block where founders Fred and Juelle Fisher were married.
Mountain Estate Chardonnay, Sonoma County — A rich, mountain-grown white of baked pear, marzipan, and honeysuckle.
Coach Insignia Cabernet Sauvignon, Napa Valley — The flagship since 1984, from the family's Calistoga estate.
Lamb Vineyard Cabernet Sauvignon, Napa Valley — A limited single-vineyard Cabernet from the Calistoga estate.
Fred Fisher arrived in California from Detroit looking for something to build and call his own; Juelle Lamb was working as an investment analyst in San Francisco. They married, and in 1973 they bought 100 acres of unplanted hillside in the Mayacamas Mountains east of Santa Rosa — a property without electricity, running water, or even a road. Friends of the McCrea family at neighboring Stony Hill, the Fishers planted vines, raised three children, and in 1978 built a barn-style winery from timber grown and milled on the property by the late architect and family friend William Turnbull. A Napa Valley property along the Silverado Trail followed in 1975, adjacent to the famed Eisele Vineyard; in 2019 a second, sleeker barn-style winery opened there. Seven thousand square feet of barrel caves were dug beneath the original Mountain Estate in 1998.
The second generation now runs the winery. Whitney Fisher, a Princeton history graduate who came home for harvest 1999 and never left, oversees vineyards and production. Brother Rob joined in 2004 from a Wall Street M&A career; sister Cameron and the family team work alongside winemaker Adam Lee. The Mayacamas Mountain Estate ranges from 1,200 to 1,500 feet on the western edge of the Fountaingrove District — high enough to sit above the fog, classically structured in style. Wedding Vineyard Chardonnay, Mountain Estate Cabernet, and Coach Insignia (the Napa flagship) anchor the lineup. Tastings are by appointment at both wineries: the Mayacamas Mountain Estate above Santa Rosa, and the Calistoga Estate along the Napa River, where the wine cave-and-barn architecture continues the original aesthetic. A handful of vineyard-designated bottlings remain restricted to long-standing mailing list members.
Whitney Fisher grew up in and around her family's winery, the daughter of founders Fred and Juelle Fisher, who established Fisher Vineyards in 1973. After studying molecular biology and American history at Princeton, she returned to the family business in 1999 and today directs vineyard management and winemaking across roughly 75 acres of estate vines in Sonoma's Mayacamas Mountains and Napa's Calistoga. She prefers the title 'winegrower,' a reflection of how closely she ties the wine to the land, overseeing every estate-grown, small-production bottling from harvest to bottle alongside consulting winemaker Adam Goodrich. She leads the second generation with her brothers Robert and Cameron, continuing the family's five-decade pursuit of classically balanced, terroir-driven Cabernet Sauvignon, Chardonnay, and Bordeaux varietals.
Fred and Juelle Fisher founded their namesake winery in 1973, buying 100 unplanted acres in the rugged Mayacamas Mountains on the Sonoma side of Spring Mountain — land with no road, water, or power. Fred, a descendant of one of the seven brothers who built the Fisher Body works that became part of General Motors, had come west to build something of his own; he and Juelle married in 1975 in what is now the Wedding Vineyard. They cleared the forest, planted vines, and raised a family and a school alongside the winery. All three of their children now lead it, including winemaker Whitney.
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