
David Hirsch planted his ridge above Fort Ross in 1980, among the first to see that extreme coastal sites could grow great Pinot Noir. The estate is now regarded as the birthplace of the true Sonoma Coast style, a 72-acre vineyard along the San Andreas Fault. Daughter Jasmine now leads.





















David Hirsch planted his first vines on a remote coastal ridge above Cazadero in 1980, long before Fort Ross-Seaview existed as an appellation. For decades he sold fruit to some of California's most celebrated producers — Williams Selyem, Littorai, Kistler — before bottling under his own label. The estate wines are benchmark expressions of what these ancient, rocky soils can produce: Pinot Noir of unusual density, precision, and longevity, shaped by cold Pacific winds and thin soils that stress the vines into producing small, concentrated fruit. One of the most important vineyard addresses in California.
San Andreas Fault Estate Pinot Noir — The signature; a blend of ~30 farming blocks that sums up the complex ridgetop vineyard.
Bohan-Dillon Pinot Noir — An approachable, food-friendly “village”-style estate Pinot.
West Ridge Pinot Noir — A limited bottling from the higher, west-facing estate blocks.
Estate Chardonnay — The only white; dazzling acidity, silky texture, and pronounced minerality.
Founded by David Hirsch in 1980 and now led by daughter Jasmine, Hirsch is a pioneer of true Sonoma Coast Pinot, farmed biodynamically on the San Andreas Fault.
David Hirsch planted his ridge above Fort Ross in 1980 — one of the first people to recognize that extreme coastal sites could produce great Pinot Noir — and the estate is now widely regarded as the birthplace of what came to be called the true Sonoma Coast style. The 72-acre vineyard sits on a mountaintop ranch shaped by the San Andreas Fault, with innumerable micro-soils and cool, fog-driven summers; since 2014 it's been farmed biodynamically and regeneratively. Daughter Jasmine Hirsch now leads as General Manager and Winemaker. The tasting room is in Healdsburg's Old Roma Station building — intimate, private, and designed by Marie Hirsch for focused, seated tastings. The Estate Tasting explores vineyard terroir through single-block Pinot Noirs (often including past vintages to show evolution); a Library Flight reaches deeper for collectors. Private wine shopping appointments also available.

Jasmine Hirsch is General Manager and winemaker of Hirsch Vineyards, the storied West Sonoma Coast estate her father David Hirsch planted in 1980 atop the ridgelines of the Fort Ross-Seaview AVA, just half a mile from the San Andreas Fault. After joining the family business in 2008 and becoming GM in 2015, she took over winemaking in 2019, working alongside consulting winemaker Michael Cruse — founder of Ultramarine and Cruse Wine Co. and the San Francisco Chronicle's 2016 Winemaker of the Year. Together they take a low-intervention approach across the biodynamically farmed estate's dozens of individual parcels, producing some of California's most coveted Pinot Noir and Chardonnay.

David Hirsch is the seminal Pinot Noir grower of the far Sonoma Coast. A self-described hippie and tree-hugger who fell for Burgundy while working in fashion, he bought a remote 1,100-acre former sheep ranch above Fort Ross in 1978 and, on a friend’s hunch, planted two acres of Pinot Noir and Riesling in 1980 — among the first vines on the true Sonoma Coast. For two decades he sold fruit to legends like Williams Selyem, Kistler, and Littorai before building his own winery in 2002. His daughter Jasmine now runs the estate and makes the wine, carrying his pioneering spirit forward.
Update your editorial to go live.
UpdateReview your current editorial on the left. Submit changes in the matching fields on the right — leave any field blank if no change is needed.
1. Update one section at a time using its SEND button.
2. Each SEND creates a provisional draft — your live page is not updated yet.
3. Complete the final submission at the bottom to approve and publish.
Your editorial page and submission form are always accessible through this page — and only to you. Update anytime.
San Andreas Fault Estate Pinot Noir — The signature; a blend of ~30 farming blocks that sums up the complex ridgetop vineyard.
Bohan-Dillon Pinot Noir — An approachable, food-friendly “village”-style estate Pinot.
West Ridge Pinot Noir — A limited bottling from the higher, west-facing estate blocks.
Estate Chardonnay — The only white; dazzling acidity, silky texture, and pronounced minerality.
Founded by David Hirsch in 1980 and now led by daughter Jasmine, Hirsch is a pioneer of true Sonoma Coast Pinot, farmed biodynamically on the San Andreas Fault.
David Hirsch planted his first vines on a remote coastal ridge above Cazadero in 1980, long before Fort Ross-Seaview existed as an appellation. For decades he sold fruit to some of California's most celebrated producers — Williams Selyem, Littorai, Kistler — before bottling under his own label. The estate wines are benchmark expressions of what these ancient, rocky soils can produce: Pinot Noir of unusual density, precision, and longevity, shaped by cold Pacific winds and thin soils that stress the vines into producing small, concentrated fruit. One of the most important vineyard addresses in California.
David Hirsch planted his ridge above Fort Ross in 1980 — one of the first people to recognize that extreme coastal sites could produce great Pinot Noir — and the estate is now widely regarded as the birthplace of what came to be called the true Sonoma Coast style. The 72-acre vineyard sits on a mountaintop ranch shaped by the San Andreas Fault, with innumerable micro-soils and cool, fog-driven summers; since 2014 it's been farmed biodynamically and regeneratively. Daughter Jasmine Hirsch now leads as General Manager and Winemaker. The tasting room is in Healdsburg's Old Roma Station building — intimate, private, and designed by Marie Hirsch for focused, seated tastings. The Estate Tasting explores vineyard terroir through single-block Pinot Noirs (often including past vintages to show evolution); a Library Flight reaches deeper for collectors. Private wine shopping appointments also available.
Jasmine Hirsch is General Manager and winemaker of Hirsch Vineyards, the storied West Sonoma Coast estate her father David Hirsch planted in 1980 atop the ridgelines of the Fort Ross-Seaview AVA, just half a mile from the San Andreas Fault. After joining the family business in 2008 and becoming GM in 2015, she took over winemaking in 2019, working alongside consulting winemaker Michael Cruse — founder of Ultramarine and Cruse Wine Co. and the San Francisco Chronicle's 2016 Winemaker of the Year. Together they take a low-intervention approach across the biodynamically farmed estate's dozens of individual parcels, producing some of California's most coveted Pinot Noir and Chardonnay.
David Hirsch is the seminal Pinot Noir grower of the far Sonoma Coast. A self-described hippie and tree-hugger who fell for Burgundy while working in fashion, he bought a remote 1,100-acre former sheep ranch above Fort Ross in 1978 and, on a friend’s hunch, planted two acres of Pinot Noir and Riesling in 1980 — among the first vines on the true Sonoma Coast. For two decades he sold fruit to legends like Williams Selyem, Kistler, and Littorai before building his own winery in 2002. His daughter Jasmine now runs the estate and makes the wine, carrying his pioneering spirit forward.
Please submit your images separately — they're handled by a different department and will be processed alongside your editorial update.