Sonoma Cheese Factory Wine Shop

Wine Bar & Marketplace
$
LocaleTerroir: a wine walk in Sonoma, Sonoma County
2 W Spain St
Small-production Sonoma bottles, paired at the counter
Daily 7am–5pm · longer hours in summer
WEBSITE

On the north side of the Plaza since 1931, the Sonoma Cheese Factory now pours from The Wine Shop at Sonoma Cheese Factory: hyper-local, small-production bottlings, many rarely sold outside Sonoma County, with the Sonoma share growing every season. Choose a bottle and the knowledgeable staff will match it with world-class cheese and charcuterie from the counter, or house-smoked meats from The Butcherman. The best tables in the house are on the sidewalk, European-café style, facing the Plaza green.

Walk-ins Welcome
Outdoor Seating
On-Site Dining
Pet Friendly
BackMenu
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LocaleTerroir: a wine walk in Sonoma, Sonoma County
hyper-local, cheese-paired

Sonoma Cheese Factory Wine Shop

2 W Spain St

Sonoma
·
Wine Bar & Marketplace
·
Daily 7am–5pm · longer hours in summer
·
$
Visit Website
Walk-ins Welcome
Outdoor Seating
On-Site Dining
Pet Friendly

A Plaza landmark since 1931, when Italian immigrant Celso Viviani founded it as the Sonoma Valley Creamery, birthplace of Sonoma Jack and the first pepper jack made in California. The historic building stands on the former site of Mariano Vallejo's Casa Grande, and its cheese counter has anchored downtown Sonoma for generations.

Tasting Highlights

Hyper-local, small-production Sonoma wines, many with limited distribution beyond the county, alongside a curated selection from around the world, with the Sonoma share growing. Staff pair whatever you choose with the counter's world-class cheeses and charcuterie or The Butcherman's house-smoked meats.

Today it's a full marketplace: award-winning cheeses and a sample counter, a deli, house-smoked meats from The Butcherman, and local goods, plus The Wine Shop at Sonoma Cheese Factory, pouring hyper-local, small-production bottlings with staff who know how to pair them with the counter. Take a sidewalk table facing the Plaza green, or make it the stop for the day's picnic: a bottle, a board, and everything to go, for a winery lawn or the Plaza itself. Open seven days a week.

Drawn portrait placeholder of a man and a woman, LocaleTerroir sample

Chris Fanini

Owner, Anidel Hospitality

Chris Fanini founded Anidel Hospitality, which brought the Sonoma Cheese Factory into its care in 2024 and restores historic properties across Northern California. A San Francisco tech entrepreneur, he co-founded the website builder Weebly and served as its chief technical officer.

Drawn portrait placeholder of a man and a woman, LocaleTerroir sample

John Wittig

Managing Director, Anidel Hospitality

John Wittig is managing director of Anidel Hospitality, overseeing the Sonoma Cheese Factory, Sonoma's Best and the group's other historic properties. He says Anidel takes on the historic buildings most investors avoid, and wants an active role in the towns where it works.

LocaleTerroir: morning on the Sonoma wine walk
LocaleTerroir: Sonoma, the walk
LocaleTerroir: the vineyards around Sonoma
LocaleTerroir: an evening pour in Sonoma
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