Holiday Wine Trail + Market

Events
Holiday Wine Trail + Market
Early December (2026: Dec 5)
Healdsburg
Ticketed

The Holiday Wine Trail + Market is Wine Road's early December Saturday for tasting and gift shopping in one outing. A single ticket opens the tasting rooms of member wineries across northern Sonoma County, and each stop sets out a small holiday market beside the pours. Expect wreaths, candles, pottery, art and edible gifts from local makers, along with the winery's own bottles for the holiday table. Some wineries turn it into a full market with outside vendors, so the trail can fill a shopping list as well as a glass.

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tastings and maker gifts

Holiday Wine Trail + Market

Wine Road wineries (Alexander, Dry Creek & Russian River valleys)
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Healdsburg
When
Early December (2026: Dec 5)
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Cost
Ticketed; part of each ticket goes to the Redwood Empire Food Bank
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Scale & Longevity
Member wineries · 3 valleys · 1 Saturday
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Website
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TICKETS
How It Works

One ticket, bought online, covers the whole trail; show it on your phone at each participating winery. Wineries pour at least three wines, 11am to 4pm, and each sets out holiday market finds to browse and buy. Part of every ticket is donated to the Redwood Empire Food Bank.

The Holiday Wine Trail + Market is Wine Road's early December Saturday for tasting and gift shopping in one outing. A single ticket opens the tasting rooms of member wineries across northern Sonoma County, and each stop sets out a small holiday market beside the pours. Expect wreaths, candles, pottery, art and edible gifts from local makers, along with the winery's own bottles for the holiday table. Some wineries turn it into a full market with outside vendors, so the trail can fill a shopping list as well as a glass.

Suggested Routes

Russian River holiday in a day
One day from The Stavrand

Dry Creek holiday in a day
One day from h2hotel in Healdsburg

December is a quiet month along the Wine Road, and that is the appeal: the harvest rush is over and tasting rooms have time to talk. The trail turns gift shopping into a day out, with presents bought from the people who made them and wine chosen by the people who grew it. Part of every ticket goes to the Redwood Empire Food Bank, so the day gives back too. Build a loop around one valley, or mix sparkling, Zinfandel and Pinot Noir stops to stock the table for the season.

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Wine Road, Northern Sonoma County

Organizer

Wine Road, Northern Sonoma County, is the member association of wineries and lodgings in the Alexander, Dry Creek and Russian River valleys, and it runs these seasonal wine trails.

Visit organizer site →
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It Began With a Map

History

Everything Wine Road does began with a map. In 1976 the writer and publicist Millie Howie brought a group of north county wineries together and set out to show visitors exactly where to find them, and that first printed map became the founding act of the association.

The idea has outlasted every trend since. Wine Road still prints its paper map and hands it out in large numbers, and half a century on, travelers still write in to ask for a copy before they plan a day of tasting.