
Now in its fifth year, this four-day, town-wide affair pours global bottles alongside Sonoma's own and turns Healdsburg into one long tasting: a Welcome Celebration at Appellation Healdsburg, the Saturday Vintners Plaza Grand Tasting with 150-plus producers and a roster of national chefs, plus a Big Bottle Party at The Matheson and a sommelier-showdown dinner at Dry Creek Kitchen. Estate events fan out to Chalk Hill, Kendall-Jackson and Stonestreet, with a closing pizza-and-Pinot blowout in the Russian River Valley. Big-name chefs, deep cellars, and Healdsburg at its most polished.

Now in its fifth year, this four-day, town-wide affair pours global bottles alongside Sonoma's own and turns Healdsburg into one long tasting: a Welcome Celebration at Appellation Healdsburg, the Saturday Vintners Plaza Grand Tasting with 150-plus producers and a roster of national chefs, plus a Big Bottle Party at The Matheson and a sommelier-showdown dinner at Dry Creek Kitchen. Estate events fan out to Chalk Hill, Kendall-Jackson and Stonestreet, with a closing pizza-and-Pinot blowout in the Russian River Valley. Big-name chefs, deep cellars, and Healdsburg at its most polished.
The Experience unfolds over four days in mid-May, using Healdsburg's compact, walkable core, anchored by the Grand Tasting on Vintners Plaza, with satellite dinners, parties and estate events at wineries just outside town. Tickets are sold by the event rather than as a single pass, tiered from individual Grand Tasting admission up to an all-access Platinum VIP that bundles the marquee dinners and reserved pours. Schedules and the year's dates go live at the official site, and the headline events reliably sell out, so it pays to book before you arrive.
What keeps this one from feeling like just another tasting circuit is its conscience: proceeds flow to the people who make the valley run, from the Sonoma County Grape Growers Foundation to Farm to Pantry and a scholarship for Healdsburg's Future Farmers of America. The format leans into the town itself, letting you drift from a Plaza-side pour to a hillside estate lunch on foot or by shuttle, with global bottles poured shoulder-to-shoulder with the Dry Creek Zins and Russian River Pinots that grew a few miles up the road. Come for the marquee names; stay for the unhurried, small-town rhythm that big-city wine weekends never quite manage.
The Experience is produced by SD Media Productions, which curates the lineup of tastings, dinners and estate events and channels a share of proceeds to local agricultural nonprofits.
Visit organizer site →Each winery links to its LocaleTerroir page.
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